Technology Entrepreneurship Bringing Innovation to the Marketplace
Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development.
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Hampshire
MacMillan Education
2014
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Integrating theory and practice, this book provides students with the knowledge, skills and practical approaches needed to deal with the challenges involved in managing, commercializing and marketing technological innovation and new business development. |
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| Item Description: | Revised edition of the authors' Technology entrepreneurship : creating, capturing, and protecting value, published in 2010. |
| Physical Description: | xxx, 394 pages illustrations 24 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9781137020109 |
Technology Entrepreneurship Bringing Innovation to the Marketplace