PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING

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The Tenth Edition of Kotler/Armstrong's Principles of Marketing has a complete set of supplemental learning and teaching aids. The Instructor's Resource Manual plays a central role in organizing this package. This manual has been designed so the instructor can plan lectures, demonstration...

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Bibliographic Details
Main Authors: Kotler, Philip (Author), Armstrong, Gary (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey PEARSON/ Prentice Hall 2004
Edition:Tenth Edition
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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