PRINCIPLES OF MARKETING
The Tenth Edition of Kotler/Armstrong's Principles of Marketing has a complete set of supplemental learning and teaching aids. The Instructor's Resource Manual plays a central role in organizing this package. This manual has been designed so the instructor can plan lectures, demonstration...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, New Jersey
PEARSON/ Prentice Hall
2004
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| Edition: | Tenth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 520 | # | # | |a The Tenth Edition of Kotler/Armstrong's Principles of Marketing has a complete set of supplemental learning and teaching aids. The Instructor's Resource Manual plays a central role in organizing this package. This manual has been designed so the instructor can plan lectures, demonstrations, discussions, visual presentations, and written assignments in a coordinated and efficient manner. All 20 chapters of the textbook have been carefully reviewed in order to develop the most logical and helpful manual for you, the instructor. Primary features of the Instructor's Resource Manual are described. |
| 650 | # | # | |a Marketing |
| 700 | 1 | # | |a Armstrong, Gary |e author |
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Principles of marketing