GLOBAL MARKETING MANAGEMENT

The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This...

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Bibliographic Details
Main Authors:	Kotabe, Masaaki (Author), Helsen, Kristiaan (Author)
Format:	Book
Language:	English
Published:	Hoboken, NJ WILEY 2004
Edition:	THIRD EDITION
Subjects:	Export marketing > Management International business enterprises > Management
Online Access:	Click Here to View Status and Holdings.
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