GLOBAL MARKETING MANAGEMENT
The ultimate objective of this book is to help you prepare for the 21st Century and become an effective manager overseeing global marketing activities in an increasingly competitive environment. This book is the first to offer a true global, as opposed to multinational perspective on marketing. This...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, NJ
WILEY
2004
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| Edition: | THIRD EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Global marketing management