MARKETING An Introduction

The purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the fouth edition of Kotler's and Armstrong Marketing : An Introduction. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives are...

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: Upper Saddle River New Jersey Prentice Hall 1997
Edition:Fourth Edition
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