MARKETING An Introduction
The purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the fouth edition of Kotler's and Armstrong Marketing : An Introduction. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives are...
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River New Jersey
Prentice Hall
1997
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| Edition: | Fourth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Strategic marketing decisions in global markets