MARKETING An Introduction

MARKETING An Introduction

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The purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the fouth edition of Kotler's and Armstrong Marketing : An Introduction. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives are...

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Bibliographic Details
Main Author: Kotler, Philip (Author)
Format: Book
Language:English
Published: Upper Saddle River New Jersey Prentice Hall 1997
Edition:Fourth Edition
Subjects:
Strategic planning
Marketing > Management
Online Access:Click Here to View Status and Holdings.
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520 # # |a The purpose of this Learning Guide is to help students learn and apply the concepts and ideas presented in the fouth edition of Kotler's and Armstrong Marketing : An Introduction. The Learning Guide should be viewed as a supplement rather than as a substitute for the text. The objectives are to allow the student to (A) focus on the key terms and main topics of each chapter, (B) apply the concepts by analyzing brief cases in marketing, and (C) demonstrate an understanding of the material through self-testing with multiple choice and true false questions. 
650 # # |a Strategic planning 
650 # # |a Marketing  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=932706 

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