Unrelenting Innovation How to Build a Culture for Market Dominance
The hands-on guide for fostering relentless innovation within your company Gerard Tellis, a noted expert on innovation, advertising, and global markets, makes the compelling case that the culture of a firm is the crucial driver of an organization's innovativeness. In this groundbreaking book he...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
San Francisco
JOSSEY BASS
2013
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| Series: | Warren Bennis series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The cultural side of innovation adding values
