STRATEGIC MARKET MANAGEMENT
The Art of Developing, Evaluating, and Implementing Successful Strategies! Successful market management depends on the manager's ability to think strategically, and to translate that thinking into results-getting plans. This best-selling text has been revised with new concepts and illustrative...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
NEW YORK
JOHN WILEY & SONS, INC.
1998
|
| Edition: | 5TH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Strategic marketing management