ENTREPRENEURSHIP IDEAS IN ACTION

High School students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved...

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Bibliographic Details
Main Author: Greene, Cynthia L. (Author)
Format: Book
Language:English
Published: Boston, MA South-Western Cengage Learning 2017
Edition:Sixth Edition
Subjects:
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781305653061  |q hardback 
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041 0 # |a eng 
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100 0 # |a Greene, Cynthia L.  |e author 
245 0 0 |a ENTREPRENEURSHIP  |b IDEAS IN ACTION  |c Cynthia L. Greene 
250 # # |a Sixth Edition 
264 # 1 |a Boston, MA  |b South-Western Cengage Learning  |c 2017 
264 # 4 |c ©2017 
300 # # |a xiv, 434 pages :  |b color illustrations  |c 28 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes indexes 
520 # # |a High School students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included 
650 # 0 |a Entrepreneurship 
650 # 0 |a New business enterprises 
650 # 0 |a Business planning 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=931604