ENTREPRENEURSHIP IDEAS IN ACTION
High School students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
South-Western Cengage Learning
2017
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| Edition: | Sixth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | High School students today realize that becoming a business owner is a career option. ENTREPRENEURSHIP: IDEAS IN ACTION 6E provides students with the knowledge needed to realistically evaluate their potential as a business owner. This text encourages students to examine all the major steps involved in starting a new business: Ownership, Strategy, Finance, and Marketing. As students complete the chapters, they will develop a business plan and learn what it takes to get an entrepreneurial venture off to a good start. Market research, budgeting, selecting a business location, and financing the business are covered using real-life examples that students can relate to. Information on online research and online business planning is also included |
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| Item Description: | Includes indexes |
| Physical Description: | xiv, 434 pages : color illustrations 28 cm |
| ISBN: | 9781305653061 |
ENTREPRENEURSHIP IDEAS IN ACTION