SOCIAL MEDIA MARKETING A STRATEGIC APPROACH

SOCIAL MEDIA MARKETING A STRATEGIC APPROACH

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Prepare for a successful career in social media marketing or a related field with SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This...

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Bibliographic Details
Main Authors: Barker, Melissa S. (Author), Barker, Donald (Author), Bormann, Nicholas F. (Author), Roberts, Mary Lou (Author), Zahay, Debra L. (Author)
Format: Manuscript Book
Language:English
Published: Boston, MA Cengage Learning 2017
Edition:Second edition
Subjects:
Internet marketing
Internet advertising
Viral marketing
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