SOCIAL MEDIA MARKETING A STRATEGIC APPROACH

• Main Authors: Barker, Melissa S. (Author), Barker, Donald (Author), Bormann, Nicholas F. (Author), Roberts, Mary Lou (Author), Zahay, Debra L. (Author)
• Format: Manuscript Book
• Language: English
• Published: Boston, MA Cengage Learning 2017
• Edition: Second edition
• Subjects: Internet marketing; Internet advertising; Viral marketing
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xv, 330 pages : colour illustrations 28 cm
• Bibliography: Includes bibliographical references and indexes
• ISBN: 9781305502758

Prepare for a successful career in social media marketing or a related field with SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of onlin and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.