HOW TO WORK THE FILM & TV MARKETS A Guide for Content Creators

Trade shows and film and television markets have become the go-to avenues for marketing and advertising in the world of media. 'How to Work the Film & TV Markets' by Heather Hale offers practical advice and current insights to help independent producers optimize their chances for succe...

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Bibliographic Details
Main Author: Hale, Heather (Author)
Format: Book
Published: New York Routledge 2018
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Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781138800656  |q paperback 
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041 0 # |a English 
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100 1 # |a Hale, Heather  |e author 
245 1 0 |a HOW TO WORK THE FILM & TV MARKETS  |b A Guide for Content Creators  |c BY HEATHER HALE 
264 # 1 |a New York  |b Routledge  |c 2018 
264 # 4 |c ©2018 
300 # # |a xxvi, 296 pages  |b illustrations  |c 27 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
520 # # |a Trade shows and film and television markets have become the go-to avenues for marketing and advertising in the world of media. 'How to Work the Film & TV Markets' by Heather Hale offers practical advice and current insights to help independent producers optimize their chances for success at these markets around the world. Here, established veterans and industry disrupters alike share insider advice, dos and don'ts, and illustrative anecdotes from every angle of the marketplace so readers can make the most of their investments of time, money and creative energy. Heather Hale makes strategizing and navigating these markets easy by providing step-by-step instructions and sample calendars of events. 
650 # 0 |a Motion pictures  |x Marketing. 
650 # 0 |a Television programs  |x Marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=931567 
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