HOW TO WORK THE FILM & TV MARKETS A Guide for Content Creators
Trade shows and film and television markets have become the go-to avenues for marketing and advertising in the world of media. 'How to Work the Film & TV Markets' by Heather Hale offers practical advice and current insights to help independent producers optimize their chances for succe...
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| Format: | Book |
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New York
Routledge
2018
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Trade shows and film and television markets have become the go-to avenues for marketing and advertising in the world of media. 'How to Work the Film & TV Markets' by Heather Hale offers practical advice and current insights to help independent producers optimize their chances for success at these markets around the world. Here, established veterans and industry disrupters alike share insider advice, dos and don'ts, and illustrative anecdotes from every angle of the marketplace so readers can make the most of their investments of time, money and creative energy. Heather Hale makes strategizing and navigating these markets easy by providing step-by-step instructions and sample calendars of events. |
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| Physical Description: | xxvi, 296 pages illustrations 27 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9781138800656 |
The business of media distribution monetizing film, TV, and video content