SOCIAL MEDIA FOR FASHION MARKETING STORYTELLING IN A DIGITAL WORLD

SOCIAL MEDIA FOR FASHION MARKETING STORYTELLING IN A DIGITAL WORLD

This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing,...

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Bibliographic Details
Main Author: Bendoni, Wendy K. (Author)
Format: Book
Language:English
Published: London, England Bloomsbury Visual Arts 2017
Subjects:
Fashion merchandising
Internet marketing
Social media
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