SOCIAL MEDIA FOR FASHION MARKETING STORYTELLING IN A DIGITAL WORLD

SOCIAL MEDIA FOR FASHION MARKETING STORYTELLING IN A DIGITAL WORLD

This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing,...

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Bibliographic Details
Main Author: Bendoni, Wendy K. (Author)
Format: Book
Language:English
Published: London, England Bloomsbury Visual Arts 2017
Subjects:
Fashion merchandising
Internet marketing
Social media
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781474233323  |q paperback 
040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HD9940.A2  |b B46 2017 
100 1 # |a Bendoni, Wendy K.  |e author 
245 1 0 |a SOCIAL MEDIA FOR FASHION MARKETING  |b STORYTELLING IN A DIGITAL WORLD  |c Wendy K. Bendoni 
264 # 1 |a London, England  |b Bloomsbury Visual Arts  |c 2017 
300 # # |a 272 pages :  |b color illustrations, map  |c 28 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and index. 
520 # # |a This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer 
650 # # |a Fashion merchandising 
650 # # |a Internet marketing 
650 # # |a Social media 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=931391 
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