SOCIAL MEDIA FOR FASHION MARKETING STORYTELLING IN A DIGITAL WORLD
This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing,...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
London, England
Bloomsbury Visual Arts
2017
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This text enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer |
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| Physical Description: | 272 pages : color illustrations, map 28 cm |
| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 9781474233323 |
Fashion marketing