THE ROLE OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (eCRM) IN MALAYSIAN BATIK INDUSTRY

THE ROLE OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (eCRM) IN MALAYSIAN BATIK INDUSTRY

This research looks into the roles of electronic customer relationship management (eCRM) in the Malaysian batik industries. The research aims to potentially secure the long-term relationships between batik dealers or producers within their customers, by using eCRM elements such as e-mails, e-communi...

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Bibliographic Details
Main Author: NORAZLINA MUTAAL (Author)
Format: Thesis Book
Language:English
Published: SHAH ALAM, SELANGOR MARA UNIVERSITY OF TECHNOLOGY. FACULTY OF INFORMATION TECHNOLOGY AND QUANTITATIVE SCIENCES 2003
Subjects:
Textile industry > Environmental aspects
Batik
Online Access:Click Here to View Status and Holdings.
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