THE ROLE OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (eCRM) IN MALAYSIAN BATIK INDUSTRY

This research looks into the roles of electronic customer relationship management (eCRM) in the Malaysian batik industries. The research aims to potentially secure the long-term relationships between batik dealers or producers within their customers, by using eCRM elements such as e-mails, e-communi...

Full description

Saved in:
Bibliographic Details
Main Author: NORAZLINA MUTAAL (Author)
Format: Thesis Book
Language:English
Published: SHAH ALAM, SELANGOR MARA UNIVERSITY OF TECHNOLOGY. FACULTY OF INFORMATION TECHNOLOGY AND QUANTITATIVE SCIENCES 2003
Subjects:
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

MARC

LEADER 00000nam a2200000#i 4501
001 wils-931246
005 201882710114
008 180927s2003 MY ag# t#000 ##eng#D
040 # # |a UiTM  |e rda 
090 0 0 |a HB71  |b .N73 2003 
100 0 # |a NORAZLINA MUTAAL  |e author 
245 1 4 |a THE ROLE OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (eCRM) IN MALAYSIAN BATIK INDUSTRY  |c NORAZLINA MUTAAL 
264 # 1 |a SHAH ALAM, SELANGOR  |b MARA UNIVERSITY OF TECHNOLOGY. FACULTY OF INFORMATION TECHNOLOGY AND QUANTITATIVE SCIENCES  |c 2003 
300 # # |a xiii, 131 pages  |b illustrations  |c 30 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a UiTM X Digitization 
502 # # |a Student report (Bsc.)-MARA UNIVERSITY OF TECHNOLOGY. FACULTY OF INFORMATION TECHNOLOGY AND QUANTITATIVE SCIENCES, 2003 
504 # # |a includes bibliographical references 
520 # # |a This research looks into the roles of electronic customer relationship management (eCRM) in the Malaysian batik industries. The research aims to potentially secure the long-term relationships between batik dealers or producers within their customers, by using eCRM elements such as e-mails, e-community, online purchasing and frequent ask questions (FAQs) features. 
650 # 0 |a Textile industry  |x Environmental aspects 
650 # 0 |a Batik 
710 2 # |a Faculty Of Information Technology And Quantitative Science  |e issuing body 
710 2 # |a Fakulti Teknologi Maklumat Dan Sains Kuantitatif  |e issuing body 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=931246 
998 # # |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2||00502##a007.9.2||00520##a007.2||00520##b007.2||