THE ROLE OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (eCRM) IN MALAYSIAN BATIK INDUSTRY
This research looks into the roles of electronic customer relationship management (eCRM) in the Malaysian batik industries. The research aims to potentially secure the long-term relationships between batik dealers or producers within their customers, by using eCRM elements such as e-mails, e-communi...
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| Main Author: | |
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| Format: | Thesis Book |
| Language: | English |
| Published: |
SHAH ALAM, SELANGOR
MARA UNIVERSITY OF TECHNOLOGY. FACULTY OF INFORMATION TECHNOLOGY AND QUANTITATIVE SCIENCES
2003
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | This research looks into the roles of electronic customer relationship management (eCRM) in the Malaysian batik industries. The research aims to potentially secure the long-term relationships between batik dealers or producers within their customers, by using eCRM elements such as e-mails, e-community, online purchasing and frequent ask questions (FAQs) features. |
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| Item Description: | UiTM X Digitization |
| Physical Description: | xiii, 131 pages illustrations 30 cm |
| Bibliography: | includes bibliographical references |
The book of batik