HOW TO MAKE IT AS AN ADVERTISING CREATIVE

This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as...

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Bibliographic Details
Main Author: Veksner, Simon (Author)
Format: Book
Language:English
Published: London Laurence King 2010
Subjects:
Online Access:Click Here to View Status and Holdings.
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005 2018826204144
008 190325t2010 XXK ag| |#001 ##ENG#D
020 # # |a 9781856696579  |q paperback 
040 # # |a UiTM  |e rda 
041 0 # |a eng 
090 0 0 |a HF5828.4  |b .V45 2010 
100 1 # |a Veksner, Simon  |e author 
245 1 0 |a HOW TO MAKE IT AS AN ADVERTISING CREATIVE  |c Simon Veksner 
264 # 1 |a London  |b Laurence King  |c 2010 
264 # 4 |c ©2010 
300 # # |a 159 pages :  |b color illustrations  |c 23 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes bibliographical references and indexes 
520 # # |a This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or would like to become a better one. Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but dont get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get a placement/internship and turn it into a full-time job; how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency. Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive, and ultimately make it big in one of the most exciting industries on the planet. 
650 # # |a Advertising  |x Vocational guidance. 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=931226