Creative Arts Marketing

As a comprehensive overview of all aspects of marketing in the sector, "Creative Arts Marketing" remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Mark...

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Bibliographic Details
Main Authors:	Hill, Elizabeth 1960-, O'Sullivan, Catherine (Author), O'Sullivan, Terry 1957- (Author), Whitehead, Brian (Author)
Format:	Book
Language:	English
Published:	London Routledge, Taylor & Francis Group 2018
Edition:	Third edition
Subjects:	Arts > Marketing Art > Management
Online Access:	Click Here to View Status and Holdings.
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