Creative Arts Marketing

Creative Arts Marketing

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As a comprehensive overview of all aspects of marketing in the sector, "Creative Arts Marketing" remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Mark...

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Bibliographic Details
Main Authors: Hill, Elizabeth 1960-, O'Sullivan, Catherine (Author), O'Sullivan, Terry 1957- (Author), Whitehead, Brian (Author)
Format: Book
Language:English
Published: London Routledge, Taylor & Francis Group 2018
Edition:Third edition
Subjects:
Arts > Marketing
Art > Management
Online Access:Click Here to View Status and Holdings.
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