Creative Arts Marketing
As a comprehensive overview of all aspects of marketing in the sector, "Creative Arts Marketing" remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Mark...
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Routledge, Taylor & Francis Group
2018
|
| Edition: | Third edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000ntm a2200000 i 4501 | ||
|---|---|---|---|
| 001 | wils-931199 | ||
| 005 | 2018713151856 | ||
| 008 | 190418t2018 XXK ag| |#001 ##ENG#D | ||
| 020 | # | # | |a 9781138213777 |q hardback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a NX634 |b .H555 2018 |
| 100 | 1 | # | |a Hill, Elizabeth |d 1960- |
| 245 | 1 | 0 | |a Creative Arts Marketing |c Liz Hill, Catherine O'Sullivan , Terry O'Sullivan and Brian Whitehead |
| 250 | # | # | |a Third edition |
| 264 | # | 1 | |a London |b Routledge, Taylor & Francis Group |c 2018 |
| 264 | # | 4 | |c ©2018 |
| 300 | # | # | |a xviii, 305 pages : |b illustrations |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes indexes |
| 520 | # | # | |a As a comprehensive overview of all aspects of marketing in the sector, "Creative Arts Marketing" remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Marketing techniques; a wholly revised and enhanced set of cases; and entirely revised and updated data on the arts'industry'. "Creative Arts Marketing" reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers. It is a revised and completely updated new edition of a highly successful specialist marketing title. It offers practical integration of theory and marketing best practice for the arts sector. It is packed with new and updated examples, cases and vignettes |
| 526 | 0 | # | |a FFM112 |b CAFF114 |5 FF |
| 526 | 0 | # | |a Arts Marketing |b Diploma in Arts Management |5 Faculty of Film, Theatre and Animation |
| 526 | 0 | # | |a FMA421 |b CAFF236 |5 FF |
| 526 | 0 | # | |a Arts Marketing Strategy |b Bachelor of Creative Industry Management (Honors) Arts Management |5 Faculty of Film, Theatre and Animation |
| 650 | # | # | |a Arts |x Marketing |
| 650 | # | # | |a Art |x Management |
| 700 | 0 | # | |a O'Sullivan, Catherine |e author |
| 700 | 0 | # | |a O'Sullivan, Terry |d 1957- |e author |
| 700 | 0 | # | |a Whitehead, Brian |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=931199 |
Creative arts marketing