Creative Arts Marketing

• Main Authors: Hill, Elizabeth 1960-, O'Sullivan, Catherine (Author), O'Sullivan, Terry 1957- (Author), Whitehead, Brian (Author)
• Format: Book
• Language: English
• Published: London Routledge, Taylor & Francis Group 2018
• Edition: Third edition
• Subjects: Arts > Marketing; Art > Management
• Online Access: Click Here to View Status and Holdings.
• Item Description: Includes indexes
• Physical Description: xviii, 305 pages : illustrations 25 cm
• ISBN: 9781138213777

As a comprehensive overview of all aspects of marketing in the sector, "Creative Arts Marketing" remains unrivalled, and in addition, this edition gives new coverage of - current knowledge and best practice about marketing and advertising through new media; the impact of Relationship Marketing techniques; a wholly revised and enhanced set of cases; and entirely revised and updated data on the arts'industry'. "Creative Arts Marketing" reflects the diversity of the arts world in its wide ranging analysis of how different marketing techniques have worked for a diverse range of arts organizations. As such it is an invaluable text for both students and arts managers. It is a revised and completely updated new edition of a highly successful specialist marketing title. It offers practical integration of theory and marketing best practice for the arts sector. It is packed with new and updated examples, cases and vignettes