Marketing for Sustainable Tourism
Tourism marketing has typically been seen as exploitative and fuelling hedonistic consumerism. Sustainability marketing can, however, use marketing skills and techniques to good purpose, by understanding market needs, designing more sustainable products and identifying more persuasive methods of com...
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| Other Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York, NY
Routledge Taylor & Francis Group
2018
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| Online Access: | Click Here to View Status and Holdings. |
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Economics of sustainable tourism