IMAGINEERING INNOVATION IN THE EXPERIENCE ECONOMY
To survive in today's complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences th...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Oxfordshire, UK
CABI
2014
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| Online Access: | Click Here to View Status and Holdings. |
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The experience effect engage your customers with a consistent and memorable brand experience
