DATA - DRIVEN PRINT STRATEGY AND IMPLEMENTATION

DATA - DRIVEN PRINT STRATEGY AND IMPLEMENTATION

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Bibliographic Details
Main Authors: Sorce, Patricia (Author), Pletka, Michael (Author)
Format: Manuscript Book
Language:English
Published: Rochester, NY RIT Cary Graphic Arts Press 2006
Series:Printing industry center series 2
Subjects:
Advertising, Direct-mail
Digital printing
Online Access:Click Here to View Status and Holdings.
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Table of Contents:
  • The power of personalization
  • Data-driven print in the integrated media world
  • The current state of data-driven communications
  • A strategic framework for data-driven print
  • Information technology requirements for producing data-driven print
  • Matching digital printing infrastructure to market focus
  • Creating the right business strategy and system for selling data-driven print
  • Measuring success : closing the feedback loop
  • The intelligent use of data-driven print.

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