DATA - DRIVEN PRINT STRATEGY AND IMPLEMENTATION

DATA - DRIVEN PRINT STRATEGY AND IMPLEMENTATION

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Bibliographic Details
Main Authors: Sorce, Patricia (Author), Pletka, Michael (Author)
Format: Manuscript Book
Language:English
Published: Rochester, NY RIT Cary Graphic Arts Press 2006
Series:Printing industry center series 2
Subjects:
Advertising, Direct-mail
Digital printing
Online Access:Click Here to View Status and Holdings.
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020 # # |a 9781933360065  |q paperback 
020 # # |a 1933360062  |q paperback 
040 # # |a DLC  |b eng  |d UiTM  |e rda 
090 0 0 |a HF5861  |b .S67 2006 
100 1 # |a Sorce, Patricia  |e author 
245 1 0 |a DATA - DRIVEN PRINT  |b STRATEGY AND IMPLEMENTATION  |c PATRICIA SORCE, MICHAEL PLETKA 
264 # 1 |a Rochester, NY  |b RIT Cary Graphic Arts Press  |c 2006 
264 # 4 |c ©2006 
300 # # |a xiv, 177 pages  |b illustrations  |c 22 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
490 0 # |a Printing industry center series  |v 2 
504 # # |a Includes bibliographical references (p. 155-164) and index 
505 0 # |a The power of personalization -- Data-driven print in the integrated media world -- The current state of data-driven communications -- A strategic framework for data-driven print -- Information technology requirements for producing data-driven print -- Matching digital printing infrastructure to market focus -- Creating the right business strategy and system for selling data-driven print -- Measuring success : closing the feedback loop -- The intelligent use of data-driven print. 
526 0 # |a EADXXX  |b AD230  |5 AD 
526 0 # |a Digital Printing Fundamentals  |b Bachelor Of Printing Technology (Honors)  |5 Faculty of Art & Design 
526 0 # |a ADE402  |b CAAD230  |5 KPSK 
526 0 # |a Digital Printing Fundamentals  |b Bachelor of Printing Technology (Honors)  |5 College of Creative Arts 
650 # 0 |a Advertising, Direct-mail 
650 # 0 |a Digital printing 
700 1 # |a Pletka, Michael  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=930751 
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