ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

ADVERTISING AND PROMOTION AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE

Show other versions (10)

To effectively plan, implement, and evaluate Integrated Marketing Communications (IMC) programs, one must understand the overall marketing process, consumer behavior, and communications theory. Belch/Belch's Advertising and Promotion: An Integrated Marketing Communications Perspective draws fro...

Full description

Saved in:
Bibliographic Details
Main Authors: Belch, George E. (Author), Belch, Michael A. (Author)
Format: Book
Language:English
Published: United States McGraw-Hill Education 2018
Subjects:
Advertising
Sales promotion
Communication in marketing
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!

Similar Items

Similar Items