Understanding Service Consumer
In services marketing, it is important to understand why customers behave the way they do. How do they make decisions about buying and using a service? What determines their satisfaction with it after consumption? Without this understanding, no firm can hope to create and deliver services that will...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
World Scientific
2018
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| Series: | Winning in service markets series
vol. 1 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Understanding services management integrating marketing, organisational behaviour, operations, and human resource management