Service Marketing Communication
Developing an effective service marketing communications strategy starts with a good understanding of the service product and its prospective buyers. It is essential to understand target market segments and their exposure to different media, consumers' awareness of the service product, their at...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
World Scientific
2018
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| Series: | Winning in Service Markets Series
Vol. 5 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY