Pricing Services and Revenue Management
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services an...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
World Scientific
2018
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| Series: | Winning in Service Markets Series
Vol. 4 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Revenue management a practical pricing perspective
PRICING STRATEGY Setting Price Levels, Managing Price Discounts, & Establishing Price Structures
Pricing strategy setting price levels, managing price discounts, & establishing price structures
