Pricing Services and Revenue Management
Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services an...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
World Scientific
2018
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| Series: | Winning in Service Markets Series
Vol. 4 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Creating a viable service requires a business model that allows for the costs of creating and delivering the service, in addition to a margin for profits, to be recovered through realistic pricing and revenue management strategies. However, the pricing of services is complicated. Pricing Services and Revenue Management explains how to set an effective pricing and revenue management strategy that fulfils the promise of the value proposition so that a value exchange takes place. This book is the fourth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. |
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| Physical Description: | 65 pages illustrations 23 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 9781944659189 |
Revenue management a practical pricing perspective