Managing Customer Relationships and Building Loyalty
Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationship...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
WS Professional
2018
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| Series: | Winning in service markets series
Vol. 10 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Customer loyalty how to earn it, how to keep it