Managing Customer Relationships and Building Loyalty
Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationship...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
WS Professional
2018
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| Series: | Winning in service markets series
Vol. 10 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Targeting, acquiring, and retaining the "right" customers is at the core of many successful service firms. The objective is to build the relationships and develop loyal customers who will contribute to a growing volume of business with the firm in the future. Managing Customer Relationships and Building Loyalty describes how to acquire and develop desirable, loyal customers within the chosen segments, and the painstaking process to build and maintain their loyalty through well-conceived relationship marketing strategies. This book is the tenth volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. |
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| Physical Description: | 71 pages : illustrations, 23 cm |
| Bibliography: | Includes bibliographical references |
| ISBN: | 9781944659387 |
Customer loyalty how to earn it, how to keep it