Developing Service Products and Brands
All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a valu...
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| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
New Jersey
WS Professional
2018
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| Series: | Winning in Service Markets Series
Vol. 3 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Developing winning brand strategies 
Positioning the brand an inside-out approach