Developing Service Products and Brands

Developing Service Products and Brands

All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a valu...

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Bibliographic Details
Main Author: Wirtz, Jochen (Author)
Format: Book
Language:English
Published: New Jersey WS Professional 2018
Series:Winning in Service Markets Series Vol. 3
Subjects:
New products
Branding (Marketing)
Service industries
Online Access:Click Here to View Status and Holdings.
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520 # # |a All service organizations face choices concerning the types of products to offer and how to deliver them to customers. Designing a service product is a complex task that requires an understanding of how the core and supplementary services should be combined, sequenced, and delivered to create a value proposition that meets the needs of target segments. Developing Service Products and Brands is the third volume in the Winning in Service Markets Series by services marketing expert Jochen Wirtz. Scientifically grounded, accessible and practical, the Winning in Service Markets Series bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world. 
650 # 0 |a New products 
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650 # 0 |a Service industries 
830 # 0 |a Winning in Service Markets Series  |v Vol. 3 
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