Designing Customer Service Processes
From a customer's perspective, services are experiences. From the organization's perspective, services are processes that have to be designed and managed to create the desired customer experience. This makes processes the architecture of services. Designing Customer Service Processes will...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
New Jersey
World Scientific
2018
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| Series: | Winning in Service Markets Series
Vol. 6 |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Positioning Services in Competitive Market
