Crafting the Service Environment
Designing the service environment is an art that involves a lot of time and effort, and can be expensive to implement. Service environments relate to the style and appearance of the physical surroundings and other experiential elements encountered by customers at service delivery sites. Crafting the...
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Main Author: | Wirtz, Jochen (Author) |
---|---|
Format: | Book |
Language: | English |
Published: |
New Jersey
World Scientific
2018
|
Series: | Winning in Service Markets Series
Vol. 8 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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