Building a World Class Service Organization (Assessment Tool)
Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This vol...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
New Jersey
World Scientific
2018
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Series: | Winning in Service Markets Series
Vol. 13 |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | Service leadership is not based on outstanding performance within a single dimension. Rather, it reflects excellence across multiple dimensions. Building a World-Class Service Organisation is the 13th volume in the Winning in Service Markets series by services marketing expert Jochen Wirtz. This volume provides a summary of how a world-class service organization looks like as well as an assessment tool to evaluate the organization within each of the three functional areas of marketing, operations, and human resources. The e-version of this book is not available for purchase at our website but can be purchased through Amazon and Kobo. |
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Physical Description: | 30 pages illustrations 23 cm |
Bibliography: | Includes bibliographical references |
ISBN: | 9781944659455 |