Public Relations Writing The Essentials of Style and Format

This text equips students with the essential skills for developing and writing public relations materials, covering all areas of public relations writing--including news releases, backgrounders, newsletter and magazine articles, brochures, print advertising copy, and broadcast scripts. Coverage of r...

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Bibliographic Details
Main Author:	Bivins, Thomas H (Author)
Format:	Manuscript Book
Language:	English
Published:	Boston McGraw-Hill 2005 © 2005
Edition:	FIFTH EDITION
Subjects:	Public relations > United States Public relations > Authorship > United States
Online Access:	Click Here to View Status and Holdings.
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