Unraveling the Mysteries of Case Study Research A GUIDE FOR BUSINESS AND MANAGEMENT STUDENTS

Accessible, current and in-depth, this textbook provides investigative insights into the steps involved in the case study research process. It is an essential resource for both graduate students wanting a novel, yet comprehensive guide to case study research, and for undergraduate students tasked wi...

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Bibliographic Details
Main Authors: Taylor, Marilyn L. (Author), Sondergaard, Mikael (Author)
Format: Book
Language:English
Published: Cheltenham, UK Northampton, USA Edward Elgar Publishing 2017
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Online Access:Click Here to View Status and Holdings.
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100 1 # |a Taylor, Marilyn L.  |e author 
245 1 0 |a Unraveling the Mysteries of Case Study Research  |b A GUIDE FOR BUSINESS AND MANAGEMENT STUDENTS  |c Marilyn L. Taylor, Mikael Sondergaard 
264 # 1 |a Cheltenham, UK  |a Northampton, USA  |b Edward Elgar Publishing  |c 2017 
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300 # # |a 135 pages  |c 25 cm 
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504 # # |a Includes bibliographical references and index 
520 # # |a Accessible, current and in-depth, this textbook provides investigative insights into the steps involved in the case study research process. It is an essential resource for both graduate students wanting a novel, yet comprehensive guide to case study research, and for undergraduate students tasked with projects in business and management. Unravelling the Mysteries of Case Study Research helps students to develop a deeper understanding of cases within their contexts by presenting them from the perspective of the individuals involved. The authors discuss the stages of case study research including the role of personal motivation, objectives, research design, data collection and analysis as elements of the investigation. Key features: * Demonstrates best practices for research with examples from expert case researchers * Provides questions to form and guide the individual's research plans * Reviews current and classic practices in case study research from North American and European perspectives * Helps to identify what a case is * Discusses motivation, purpose and unit of analysis issues * Explains the design of a project, identification of sites, data and information * Encourages analysis, curiosity, and creativity in case research. 
650 # # |a Management  |x Research  |x Methodology 
650 # # |a Business  |x Research  |x Methodology 
650 # # |a Case method 
700 1 # |a Sondergaard, Mikael  |e author 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=930197 
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