AMA complete GDE to strategic market plan

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Bibliographic Details
Main Author: Cook, Kenneth J. (Kenneth Joseph)
Corporate Author: American Marketing Association
Format: Book
Published: Lincolnwood, Ill. NTC Business Books, a devision of NTC Publishing Group 1994
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Description
Physical Description:xix, 151 p. ill. 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0844235873