A Dictionary of Marketing

A Dictionary of Marketing

A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practition...

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Bibliographic Details
Main Author: Doyle, Charles 1959- (Author)
Format: Manuscript Book
Language:English
Published: Oxford New York Oxford University Press 2016
Subjects:
Marketing > Dictionaries
Marketing > Terminology
Online Access:Click Here to View Status and Holdings.
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