A Dictionary of Marketing
A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practition...
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| Main Author: | |
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| Format: | Manuscript Book |
| Language: | English |
| Published: |
Oxford New York
Oxford University Press
2016
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | A Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of marketing. Covering traditional techniques and theories, as well as the latest terms and concepts in web, digital and social marketing, this is the ideal reference for students and practitioners of marketing worldwide |
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| Physical Description: | xii, 529 pages : illustrations 22 cm |
| ISBN: | 9780198736424 |
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