CONSUMER BEHAVIOUR
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
South Melbourne
Cengage Learning
2018
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Cases in consumer behavior