CONSUMER BEHAVIOUR
Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
South Melbourne
Cengage Learning
2018
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Cutting edge and relevant to the local context, this first Australia and New Zealand edition of Hoyer, Consumer Behaviour, covers the latest research from the academic field of consumer behaviour. The text explores new examples of consumer behaviour using case studies, advertisements and brands from Australia and the Asia-Pacific region. The authors recognise the critical links to areas such as marketing, public policy and ethics, as well as covering the importance of online consumer behaviour with significant content on how social media and smartphones are changing the way marketers understand consumers. |
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| Physical Description: | xxxiv, 558 pages illustrations 28 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780170362016 |
Cases in consumer behavior